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Apple Pay for E-commerce

By Nazar
November 22, 2020
Digital wallets have broken into e-commerce, offering an approach to make a payment simpler on mobiles, desktops, and applications. Apple Pay utilizes the most recent innovation for mobile services to encrypt and protect financial operations.

Typing in address and credit card information is a terrible experience on a PC, let alone mobile. Add to that the fact that most people are on the go using their mobile devices, and it's not hard to see why mobile conversions remain so low.

Apple Pay makes the checkout process seamless, improves conversion and decreases blunders, as there's no need to check card numbers and addresses. Adding Apple Pay gives your customers a frictionless way to instantly make a purchase without thinking twice about it.


Apple Pay in numbers

According to Statista, as of September 2020, it was estimated that 57 percent of iPhone users worldwide had activated Apple Pay, so far an increase from the 13 percent usage reach in the previous year. This translates to around 507 million Apple Pay users worldwide.
Notwithstanding Tim Cook's declaration that Apple Pay transactions surpassed $2.5 billion in fourth quarter 2019, the main part of Apple Pay use occurs offline, especially in global business markets, for example, China, Japan and Russia, where the wallet is effectively utilized for public transport. As indicated by investigators at Loup Ventures, just 12% of Apple Pay clients are in the United States.


It is secure more than you think


It seems like every month we read scary headlines about another online store from which hackers have stolen a database of payment details. Since a lot of web-sites keep its own copy of your credit card information for convenience, it is difficult to track down where the next breach might be coming from. To replace this vulnerable system, Apple Pay uses a device number and unique transaction code. This way, your card number isn't even saved on your device, let alone shared with sellers when you make a purchase. Add to that Face and Touch ID, which only authenticates a payment when it scans your face or press your fingerprint on the iPhone's Home button. This greatly reduces the likelihood that you will pay for someone else's purchases.


Will Apple Pay be a good fit for your business?

Apple Pay does not support automatic setup and requires special development. You are liable for data approval, which may include fixing or slackening your business logic to match with how the client entered their zip code, address, telephone number, or card number into Apple Pay. For instance, your checkout may request a dash in a telephone number, or it may dismiss mailboxes. For some merchants, changing business logic to serve a relatively modest number of Apple Pay clients is even more a problem than it's worth.


Creating a case for Apple Pay


Apple Pay is worth trying if:
  • Your mobile traffic is over 75%, with a high percentage of iOS users.
  • You are serving younger and more tech-savvy customers who prefer to use mobile wallets.
  • You are not yet offering two or more alternative payments (e.g. PayPal, MasterPass, Visa, Amazon Pay) - an excessive number of choices can reduce conversions.
  • Creating an account is not required, it's optional.
  • There are no custom fields in your checkout that aren't included in the default Apple Pay payroll.

While Apple Pay is progressively offered by e-commerce platforms, it probably won't work for digital merchants. In case you're having issues with mobile conversions, ensure you routinely improve your mobile checkout usability and site performance.

If you have a feeling that you need support, contact us and our experts will help you to scope the required work, align it with business objectives and bring this opportunity to life.
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